Top 15 Interactive Video Platforms for 2024: A Comprehensive Overview

Introduction: Understanding the World of Interactive Video

Welcome to the Ultimate Guide to Interactive Video Platforms in 2024! Step into the captivating realm of interactive video, where storytelling becomes an immersive adventure and the viewer is the navigator. The evolution of interactive video has reshaped the landscape of visual storytelling, unlocking boundless creative possibilities. Whether you're crafting an awe-inspiring cinematic experience or a captivating educational journey, interactive video offers a dynamic canvas for your imagination to thrive. Join us as we embark on an exploration of the top 15 interactive video platforms, empowering you to choose the perfect platform for your next groundbreaking project.

Interactive Video and Education

You may already be familiar with Netflix's groundbreaking hit, "Black Mirror: Bandersnatch," which catapulted interactive storytelling into popular culture. However, Netflix has since expanded its interactive offerings, with over 20 interactive experiences available on their platform. Beyond streaming giants, the gaming industry has embraced interactive films, and the potential for 360 VR videos to become more interactive in the emerging metaverse is ripe for exploration.

Interactive elements are being increasingly incorporated into videos in the realm of education to encourage exciting experiences of learning for online courses and educational content. Across the world, educators and educational designers constantly come up with innovative ways to combine video with additional instructional materials, generating immersive and interactive tales that motivate student engagement.

Brands, too, are seizing the opportunity to incorporate interactive elements into their videos, creating shoppable experiences for e-commerce platforms and pre-roll advertisements. Each day, creative minds around the world are pioneering innovative methods to interconnect video and other content, shaping captivating, interactive narratives which viewers actively participate.

Interactive video holds significant importance in education as it transforms traditional passive learning into an engaging and participatory experience. By allowing students to actively interact with the content, such as answering questions, making choices, and exploring different pathways, interactive videos cater to different learning styles. They foster critical thinking, problem-solving, and decision-making skills, enabling students to grasp complex concepts more effectively. Moreover, interactive videos provide instant feedback, helping learners identify and rectify misconceptions in real-time. In an era of digital learning, where attention spans can be short, interactive videos captivate and sustain student interest, making education more enjoyable and memorable. They bridge geographical and accessibility gaps, offering a flexible and inclusive learning environment. Overall, interactive video has become an indispensable tool for modern educators seeking to enhance engagement, comprehension, and the overall quality of the learning experience.

So, What is the Best Way to Make Interactive Video?

The answer lies within the 15 platforms we have meticulously researched and reviewed for 2024. Whether you're considering Clixie AI, Stornaway, Mindstamp, Loom, or any of the other 15 options, you'll find each one offering a unique set of features catering to diverse creative needs.

Comparison Criteria

We recognize that these platforms differ significantly in their offerings and focus. Therefore, instead of providing a numbered list, we've chosen to describe each platform more comprehensively:

• Summary: A brief overview of the platform's focus, its creators, and the rationale behind its development.
• Who It’s Best For: The main target audience or market segments that the platform serves.
• Key Features: A concise description of the standout features.
• Pricing: Details on available plans.

Defining Your Criteria

Your Focus: Are you looking to weave together multiple video clips to create stories, experiences, journeys, or lessons? Or are you simply adding interactive buttons to single videos for viewers to make purchases?

User Interface (UI) / User Experience (UX): Does the platform's interface resonate with your creative sensibilities? Trust your intuition in this regard.

Usability: Is the tool easy to learn and use? Does it align with your team's technical prowess, or does it lean towards being too complex or simplistic?

Features & Price: What key features are essential for your project? Do you require professional services to create the interactivity for you? Do you genuinely need all the advanced functionalities, or can you make do with what you truly require at a reasonable price point?

Publishing and Monetization: Consider where you intend to publish your interactive videos and how you plan to monetize them. Most platforms facilitate publishing to the web and social media. Clixie AI, for instance, enables publication on various platforms, such as apps, and gaming platforms, via its API. Define your delivery strategy and work backwards from there.

Clixie AI - Pioneering Interactive Video Powered by AI

• Summary: Clixie AI leads the way in innovative interactive video solutions. This cutting-edge platform is tailored for seamlessly integrating interactive elements into videos, revolutionizing engagement. Clixie AI's inception was driven by a vision of making interactive video creation accessible to all, founded by tech visionary Larry and Tim Moore back in 2013.
• Who It’s Best For: Clixie AI is an ideal platform that is great for educators, corporate training, marketers, and entrepreneurs. It improves staff training, enriches classroom instruction, and bolsters marketing initiatives with compelling content.
• Key Features: Clixie AI offers a user-friendly interface for effortlessly infusing videos with interactive elements, fostering engaging experiences, tutorials, and captivating narratives. Instant playback is a hallmark feature, enabling previews before incorporating your video content. Collaboration tools enhance teamwork, and you can effortlessly publish your creations on the web, social media, and various platforms, including  gaming interfaces. The Clixie AI team has been focused on incorporating new AI functionalities into the platform to make the process of adding interactivity easier than ever.
• Pricing: Clixie AI plans start at $19/month for Lite, $99 per month for Pro, and $299/month for Advanced. Tailored plans for academic institutions and large enterprises are also available, ensuring accessibility for all. Get started with a 14-day free trial.

Kickstart your interactive video journey with clixie.ai today and experience firsthand why users rave about its 'miraculously simple and intuitive' interface. Start your free trial today and dive into the world of interactive storytelling!

Stornaway.io

• Summary: Stornaway.io is tailored for creative interactive storytelling involving video, 360-degree content, and slides. It stands as a no-code interactive video platform designed to simplify the process of crafting video journeys and conducting testing. Founded in 2020 by filmmaker and video tech innovator Ru Howe in collaboration with writer, performer, and producer Kate Dimbleby.
• Who It’s Best For: Entertainment, brands, and learning for storytellers, creatives, and teams interested in crafting their own fun and personalized interactive videos.
• Key Features: The platform boasts an intuitive interface for planning interactive video journeys, experiences, lessons, and stories. It supports instant playback, even before you possess your video content. Collaborative features are available, and you can publish your creations to the web, social media, and a variety of other platforms, including YouTube, gaming platforms, and apps via Unity.
• Pricing: Stornaway.io offers a free tier for creating, editing, and playtesting projects. Paid plan is $74/month for Pro. Academic and Enterprise plans are also available.

Explore Stornaway.io

ThingLink

• Summary: Thinglink is a platform that enables users to create interactive images and videos. It allows individuals and businesses to enhance their visual content by adding clickable hotspots to images or videos. Hotspots can contain links, multimedia, and additional information.
• Who It’s Best For: Commonly used in marketing & communications, education, corporate training, and museums & libraries.
• Key Features:  Offers several key features, interactive hotspots, embedded multimedia content, 360 Images & virtual tours, customizable design, analytics and engagement tracking, editing tools, embedding on websites & social media, and e-commerce integration.
• Pricing:  Depends on use case: Creator - $41/month, Team - $208/month, Enterprise - Custom.

Explore ThingLink

Idomoo

• Summary: Idomoo specializes in personalized video content by merging data and video to create exceptional, individualized experiences that engage customers and yield measurable ROI. Founded by Yaron Kalish, Danny Kalish, and Assaf Fogel in 2008.
• Who It’s Best For: Ideally suited for marketing, sales, and enterprise applications.
• Key Features: Idomoo's standout feature is the ability to create thousands of individualized, personalized videos automatically using their Living Video tool. Their Next Generation Video Platform uses AI and automation tools to generate millions of dynamic videos in cinematic quality and in real-time.
• Pricing: Contact for pricing.

Explore Idomoo

Vimeo

• Summary: Vimeo is a comprehensive video experience platform offering video hosting, sharing, editing, and more. It provides interactive video capabilities through branching options, clickable hotspots, overlays, and shoppable features.
• Who it's best for: Businesses, content creators, marketers, and ecommerce professionals.
• Key Features: Provides video hosting and sharing, video editing tools, interactive video creation with branching options and clickable hotspots, and a detailed analytics dashboard.

• Pricing: Vimeo.com offers a free tier for creating and editing projects. Paid plans are $20/month for Starter, $33/month for Standard, and $108/month for Advanced. (Discounts not included)

Explore Vimeo

Kaltura

• Summary: Kaltura offers AI-powered interactive video solutions for various industries, including financial services, healthcare, education, and telecommunications.
• Who it's best for: Training departments, marketing teams, sales teams, educational institutions, healthcare providers.
• Key Features: Includes tools for interactivity and timeline editing, quizzes, hotspots, support for captions and translations, and multiple synced video streams.
• Pricing: Contact for pricing.

Explore Kaltura

Mindstamp

• Summary: Mindstamp presents interactive videos tailored to individual customer profiles. Founded in 2017 in Florida by Brett Lindenberg, an ex-Amazon and Grooveshark executive.
• Who It’s Best For: Ideal for marketing, sales, and educational applications.
• Key Features: Mindstamp allows the incorporation of different types of questions, the addition of engaging CTAs (Call to Actions), and deployment as part of marketing automation, seamlessly integrating with tools like HubSpot, Salesforce, and Slack.
• Pricing: Mindstamp offers pricing plans starting at $99/month, with options to scale up to accommodate larger audiences. Self-hosting pricing is available on request.

Explore Mindstamp

Spott.ai

• Summary: Spott.ai specializes in shoppable videos enriched with interactive clickable 'spotts.' This platform facilitates interactive content featuring images, catalogs, videos, and advertisements. Founded by Michel De Wachter and Jonas De Cooman in 2014 in Belgium.
• Who It’s Best For: Ideal for e-commerce and product sales scenarios.
• Key Features: The hallmark feature of Spott.ai is the introduction of 'spotts,' clickable dots that highlight products, providing viewers with more information.
• Pricing: Contact for pricing.

Discover Spott.ai

Adventr

• Summary: Adventr enables users to upload existing videos and design, distribute, and analyze interactive video campaigns seamlessly.
• Who it's best for: Advertisers, marketers, educators, media professionals, e-commerce businesses.
• Key Features: Includes real-time charts and content performance data, integrated text, calls, and emails, and multi-platform sharing.
• Pricing:  Adventr offers a free tier for a single project. Pricing starts at $29/month for the Starter plan.

Explore Adventr

 Smartzer

• Summary: Smartzer specializes in live shopping and interactive shoppable videos, making any part of a video shoppable through customizable overlays.
• Who it's best for: E-commerce businesses, brands, retailers, agencies.
• Key Features: Offers live shopping features, interactive shoppable videos, customizable overlays with clickable hotspots, and integration with e-commerce and social media platforms.
• Pricing: Contact for pricing.

Explore Smartzer

Wootag

• Summary: Wootag offers video marketing and analytics solutions that allow marketers to create interactive videos and display ads with limitless interactions.
• Who it's best for: Marketers, lead generation teams, advertisers.
• Key Features: Features interactive video creation, social media sharing, integration with various platforms like Facebook and websites, and a detailed analytics dashboard.
• Pricing: Contact for pricing.

Explore Wootag

Eko

• Summary: Eko specializes in creating and delivering interactive entertainment experiences for digitally native audiences, bringing product catalogs to life.
• Who it's best for: E-commerce businesses, product demonstration teams, marketers.
• Key Features: Provides high-performing product visuals, consistent performance across devices, and media asset gallery generation.
• Pricing: Contact for pricing.

Explore Eko

Hihaho

• Summary: Hihaho provides the means to add interactions to your videos, allowing viewers to jump to different chapter points. The name "Hihaho" embodies high interactivity, high attention value, and high outcome. The company was founded in 2014 in Holland.
• Who It’s Best For: Well-suited for training, healthcare, and demonstration purposes.
• Key Features: Hihaho offers a user-friendly interface for creating chapter jump points within videos.
• Pricing: Contact for pricing.

Explore Hihaho

Dot.vu

• Summary: Dot.vu covers a broad spectrum of interactive marketing content, including flipbooks, calculators, and games. Launched in 2013 in Denmark by Casper Kandelsdorff.
• Who It’s Best For: Ideally suited for brand communication and marketing projects.
• Key Features: Dot.vu offers both simple and advanced options, enabling users to utilize premade templates for interactive content.
• Pricing: Dot.vu offers a free tier for a single project. They offer a number of different plans depending on your needs; their Basic Lite plan starts at $200/month and goes up to $1,600/month for Premium Pro. Enterprise plans are available upon request.

Explore Dot.vu

Wyzowl

• Summary: Wyzowl stands as a leading producer of explainer videos, offering full-service production of high-quality videos. Founded in 2011 in Southport, UK, by Matt Byrom, who previously ran 4040 Media, specializing in graphic design for print and web.
• Who It’s Best For: Tailored for those seeking interactive explainer video content production.
• Key Features: Wyzowl excels in delivering comprehensive video production services, catering to diverse objectives such as increasing sales, building brand awareness, or educating the audience.
• Pricing: Pricing information is available upon request.

Explore Wyzowl

Bonus

Near-life

• Summary: Near-life offers high-quality training materials that enhance knowledge retention and provide valuable data insights. The platform includes an LMS (Learning Management System) for seamless learner tracking and authentication. Founded by Mike Todd in Bolton, UK, in 2020, inspired by the idea of making Hostile Environment Training interactive.
• Who It’s Best For: Ideal for learning and training applications.
• Key Features: Near-life boasts an interactive 360 VR video creator and an integrated LMS.
• Pricing: Near-life's pricing starts at $49.50/month for Creator with plans up to $225/month for Creator VR.

Explore Near-life

Adobe Captivate

• Summary: Adobe Captivate is Adobe's e-learning authoring tool, providing interactive video solutions. Although not part of the Creative Cloud suite, Captivate is a standalone application designed for creating interactive learning experiences. The tool originated from eHelp, developed by Macromedia over 20 years ago.
• Who It’s Best For: Geared towards e-learning and training purposes.
• Key Features: Captivate enables the creation of standalone interactive experiences with responsive design and support for 360-degree video via Adobe's desktop app.
• Pricing: Adobe Captivate offers a desktop subscription app for individuals starting at $33.99/month. Teams, Enterprises, and Education require a custom plan. It's available as a separate subscription from Creative Cloud.

Explore Adobe Captivate

H5P

• Summary: H5P is an open-source tool that empowers users to create, share, and reuse interactive HTML5 content directly in their web browsers.
• Who It’s Best For: Suited for any company with interactive video needs that have technical resources.
• Key Features: H5P offers the ability to create adaptive questions, redirecting viewers who answer incorrectly to review specific information without redirecting those who answered correctly.
• Pricing: H5P is free open-source software, but H5P.com is needed for integrations into various LMSs. Their pricing varies based on learners and reports needed from $57 - $6,195/month with custom Enterprise plans.

Explore H5P.org

In Conclusion: Choose the Platform That Suits Your Needs

We hope that this comprehensive guide has provided valuable insights and highlighted the wide range of interactive video tools at your disposal. Whether you're seeking shoppable video solutions, educational LMS platforms, or seamless data integrations, there's a suitable tool available to meet your specific requirements.

Clixie AI, for instance, serves as an innovative interactive video platform initially designed for creative filmmaking but now expanded to cater to diverse interactive video narratives and experiences across various industries. We encourage you to explore the possibilities offered by Clixie AI with a 14-day free trial.

Clixie AI's interactive video platform empowers you to bring your creative visions to life, whether it's crafting interactive narratives or designing immersive experiences. Start by selecting your interactive elements, connecting seamlessly with your content, and creating engaging solutions using intuitive decision-based logic, all without requiring any coding expertise. Need to facilitate seamless data sharing and workflows across different departments? Clixie AI has you covered. By establishing collaborative workspaces and assigning roles and projects, you can foster synergy among cross-functional teams in education, sales, HR, marketing, and much more.